Alistair began his entrepreneurial journey in Cape Town, after a year long assignment as the Lead Google Trekker, tasked with showcasing South Africa’s top hiking trails. He holds a Bachelor of Science to his name, and his philosophy of “do what you love, do what you’re good at, and do what the world needs” has always stood him in good stead. His passion of fusing his love for research, art and storytelling, into the science of storytelling has evolved into directing narratives which create positive behavioural change. He is now CEO of the educational istitution Learn Biomimicry.